The old proverb rings true now more than ever: Make hay while the sun shines. When business is good, it’s easy to relax. But smart professionals use this time to prepare for what’s next. Because market shifts, economic downturns, and industry disruption are always on the horizon.
Here are five practical ways to take advantage of the good times while building resilience for the future:
1. Build a Buffer
When revenue is strong, put some aside. Save a portion of each deal, build a financial cushion, and avoid overcommitting to new expenses. Keep nurturing client relationships, even when your pipeline is full.
2. Systemise While It’s Calm
Document key processes. Automate repetitive tasks. Set up simple systems that reduce stress when business ramps up again. Good systems built now will save you hours later.
3. Upskill Strategically
Now’s the time to learn, not when things slow down and panic sets in. Learn new tools, attend industry events, or cross-train your team. Stay sharp while you’re ahead.
4. Strengthen Your Network
Even in busy seasons, keep investing in relationships. Stay visible in your industry, share insights, and connect beyond transactional conversations. The strongest networks are built over time, not overnight.
5. Assess Your Risk
Review your reliance on any one client, industry, or strategy. Consider how you’d adapt if conditions changed. Having a Plan B (and even a Plan C) can be the difference between panic and pivot.